The first day of Interact 2008 was a superb opening to the conference. The day started with a keynote from Gurdeep Singh Pall, who is the "corporate vice president in the Unified Communications Group at Microsoft Corp. He is responsible for vision, product strategy and R&D for Microsoft’s Unified Communications including voice over Internet protocol (VoIP)."1 From there we had the opportunity to attend "breakout sessions," seminars led by Microsoft employees or MVPs on abstruse topics for OCS, Office Communicator (OC), and Exchange, or participate in hands-on labs—exercises also related to OCS, OC, and Exchange, aimed at developers and IT professionals.
Gurdeep’s keynote stressed three points. The first was the future of software communications. Telephony is an industry that has been dominated by hardware, and the evolution of communication systems has traditionally coincided with the evolution of phones. However, what about other means of communication such as email and IM? It is becoming apparent that software has a place in the communication industry; some would even argue that it plays a major role. By building a platform for software developers to build off in the unified communications area, Microsoft’s UC solution brings the focus away from the presence of a machine (such as a phone or a laptop) to the presence of a human being.
Gurdeep went on to explain his own version of Maslow’s Hierarchy of Needs (called Gurdeep’s Hierarchy of Needs) which addresses the needs of telecom managers. The four lower levels of the pyramid were needs analogous to Maslow’s deficiency needs. If you have them, you don’t think about them; for example, you don’t go around the office exclaiming that you have email—similarly, you don’t think about physiological needs if you have met them. The point was that once the deficiency needs are met, you can self-actualize, which encourages spontaneity and creativity for innovating solutions to business problems.
Finally, Gurdeep discussed the perspective that Microsoft brings to the UC table—moving IT into the "business zone" using three core concepts:
Previously, the model for UC has been vertically integrated communications, where vendors offer their own stack of technologies to provide a comprehensive telephony solution. Microsoft wants to turn that model on its side by identifying various layers of telephony (hardware, software, devices, etc.) for which multiple vendors can offer a number of different solutions. Microsoft knows it can make advances by providing a software platform which can interoperate with existing vendors’ hardware and devices. This model will allow for industry- and enterprise-specific development and innovation—in essence, self-actualization.
Whereas interoperability is about making sure your platform is compatible with other platform, integration is about achieving synergy across disparate systems in an architecture. At this point, Gurdeep let Albert Kooiman and members of Clarity Consulting to demonstrate how they developed a pilot project which integrated their CRM application with the presence and communication features within Office Communicator and OCS. (This sort of integration is also what we are very attracted to for our own telephony solution.)
Sometimes it’s about more than just ROI. (And I’m sure some of you will disagree.) Gurdeep played a video about children at St. Luke’s Hospital who are getting a second chance at school and education through Microsoft RoundTable. There is an abridged article about the story here.
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